Culture

How to score in sports PR

Originally published at https://sheridanprblog.com/2017/03/03/how-to-score-in-sports-pr/ Graduates of a public relations program should have the same set of basic skills: researching, writing, editing and managing social media. But some industries require more; and sports is one of those industries. The sports industry is a niche market. It’s a small community filled with passionate people and opportunities to… Continue reading How to score in sports PR

Lacrosse

MSL: Orangeville, KW well represented at draft

Major Series Lacrosse held its annual draft of graduating junior players on January 29. Thirty players were selected from 12 different centres around Ontario to join the ranks of the summer elite and help prepare them for a career in professional lacrosse. The Orangeville Northmen led the draft with eight players being taken from their… Continue reading MSL: Orangeville, KW well represented at draft

Features · Lacrosse

Players on the IR navigate physical and mental hurdles

This month the Toronto Rock teamed up with Bell at their home opener to promote Bell Let’s Talk Day on January 25th and the importance of caring for your mental health. The Toronto Rock raised $10,275 through ticket sales from their home opener. Team owner Jamie Dawick personally matched that and the Rock donated a total… Continue reading Players on the IR navigate physical and mental hurdles

Culture

All aboard the bandwagon

Originally published at https://sheridanprblog.com/2016/12/27/all-aboard-the-bandwagon/ With the rise of social media, more celebrities and organizations are jumping on bandwagons. Whether they are political, cultural or environmental, “celebrity causes” have never been more “in.” But do celebrities really care about the causes they support? Does it matter if they do, as long as the support is beneficial to… Continue reading All aboard the bandwagon

Culture

Victoria’s Secret ‘Perfect Body’ campaign sparks surge in body positivity movement

Originally published at https://sheridanprblog.com/2016/12/07/victorias-secret-perfect-body-campaign-sparks-surge-in-body-positivity-movement/ Close your eyes. Imagine an important woman in your life. What does she look like? Chances are, she’s perfect. But look more closely. Can you see her roots? Zits? Maybe she’s overweight. Does that mean you love her any less? Here’s another question: does that mean retailers should alienate her with ad… Continue reading Victoria’s Secret ‘Perfect Body’ campaign sparks surge in body positivity movement